Marketers must take steps to make sure that the pricing objectives they set are consistent with the organisation's __________objectives and __________objectives
A)advertising; marketing
B)overall; marketing
C)marketing; promotional
D)overall; promotional
E)overall; revenue

Question

Quizplus · Accepted Answer

Pricing objectives must align with the overall objectives of the organization, such as maximizing profits, increasing market share, or satisfying customers. Marketing objectives are more specific goals related to promoting the product or service, while promotional objectives are focused on communicating the benefits of the product or service to consumers. While advertising and revenue are important elements of pricing strategies, they are not the primary concern when setting pricing objectives.

Marketers Must Take Steps to Make Sure That the Pricing