When an organisation sets a number of different prices for selected groups of merchandise, this strategy is commonly referred to as:
A)prestige pricing.
B)price lining.
C)customary pricing.
D)odd-even pricing.
E)ethical pricing.

Question

Quizplus · Accepted Answer

The strategy of setting different prices for selected groups of merchandise is called price lining. This involves offering different levels of quality or features of a product at different price points to appeal to different segments of the market.

When an Organisation Sets a Number of Different Prices for Selected