When one company in a marketing channel has the ability to influence another member's goal achievement, the company has:
A)channel control.
B)channel power.
C)marketing leadership.
D)distributive influence.

Question

Quizplus · Accepted Answer

Channel power refers to the ability of one channel member to influence another member's goal achievement. Therefore, this is the best choice. Channel control refers to the level of influence a company has in the decision-making process of the channel, and while it may be related to channel power, it is not the same thing. Marketing leadership refers to the ability of a company to guide other members of the channel through effective marketing strategies, while distributive influence is not a relevant term in this context.

When One Company in a Marketing Channel Has the Ability