A marketing channel is not the same thing as a distribution channel.
Correct Answer:
Verified
Q172: Supply chains start with the producer.
Q173: Marketing channels create several types of utility
Q174: Marketing intermediaries can reduce the cost of
Q175: Long-term commitments usually characterize the relationships among
Q176: Buyers' behavior is unimportant to channel members.
Q178: Marketing intermediaries bridge the gap between suppliers
Q179: Scenario 14.2 Use the following to answer
Q180: Sometimes a marketing channel is quite simple
Q181: Both a manufacturers' agent and an industrial
Q182: Retailers are frequently found in business product
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents