Few supermarkets would try to replace a national brand of baby food with their own brand.Assuming this is true, it is a good example of channel leadership by:
A)wholesalers.
B)producers.
C)retailers.
D)agents.
E)brokers.

Question

Quizplus · Accepted Answer

Producers, especially those of national brands, often have significant influence over the distribution channels, including retailers, due to their established brand reputation and consumer demand.

Few Supermarkets Would Try to Replace a National Brand of Baby