In _____ pricing,a high-demand item is priced low and advertised heavily in an effort to attract consumers into a store.
A) bait
B) multiple-unit
C) variable
D) leader
E) odd

Question

Quizplus · Accepted Answer

Leader pricing is the practice of pricing a high-demand item lower than competitors and advertising it heavily to attract consumers into a store. This tactic is often used to generate traffic and increase sales on other, higher-priced items.

In _____ Pricing,a High-Demand Item Is Priced Low and Advertised