For leader pricing to be effective,which of the following guidelines should be followed?
A) Not many customers should actually want to buy the leader item.
B) The leader item must have had a very high markup before being discounted.
C) The leader item must have narrow appeal within the retailer's target market.
D) The leader item must be an item frequently purchased by the consumer.
E) It should never be sold below cost.

Question

Quizplus · Accepted Answer

For leader pricing to be effective, the leader item must be an item frequently purchased by the consumer. This allows the retailer to attract customers through the leader item and then potentially sell them other items at regular prices.

For Leader Pricing to Be Effective,which of the Following Guidelines