A _____ pricing strategy involves the use of high everyday prices and low leader "specials" on featured items in a retailer's weekly ads.
A) flexible
B) leader
C) competitive
D) variable
E) high-low

Question

Quizplus · Accepted Answer

This is describing a high-low pricing strategy, where the retailer has high everyday prices but promotes certain items at a lower price point in their weekly ads to entice customers to come in and potentially make other purchases at the higher prices.

A _____ Pricing Strategy Involves the Use of High Everyday