'_____ occurs when distinct multiple items,generally from different merchandise lines,are offered at a special sale price.
A) Bundling
B) Multi-unit pricing
C) Odd pricing
D) Leader pricing
E) Price lining

Question

Quizplus · Accepted Answer

Bundling refers to offering multiple items from different merchandise lines at a special price. Multi-unit pricing refers to offering discounts on larger quantities of a single item, odd pricing refers to setting prices just below a round number (e.g. $9.99), leader pricing refers to using a low price to attract customers to a store or product, and price lining refers to offering a range of products at different price points within a single product line.

'_____ Occurs When Distinct Multiple Items,generally from Different Merchandise Lines,are