_____ pricing occurs when the price of each unit as a multi-unit package is less than the price of each unit if it were sold individually.
A) Bundle
B) One-price
C) Leader
D) Loss leader
E) Multiple-unit

Question

Quizplus · Accepted Answer

Multiple-unit pricing refers to the strategy where the price per unit in a multi-unit package is lower than the price of each unit sold individually, encouraging customers to buy more at once for a perceived savings.

_____ Pricing Occurs When the Price of Each Unit as a Multi-Unit