Pricing a product at $49.98 instead of $50.00 is called:
A) trading down.
B) price pointing.
C) odd pricing.
D) price lining.
E) even pricing.

Question

Quizplus · Accepted Answer

Odd pricing is the practice of setting prices slightly below a round number to make them appear more attractive to consumers. This is a common pricing strategy in retail and is believed to increase the likelihood of a purchase by creating the perception of a bargain or discount.

Pricing a Product at $49