Which of the following is the best example of native advertising?
A) The Old Spice man uses humor to promote Old Spice so the campaign goes viral on the Internet.
B) Ben & Jerry's takes out an advertisement describing how their ice cream does not use GMOs and supports the humane treatment of cows.
C) Fidelity Investments sponsors an article on the Forbes website that discusses whether to accept an employer's buyout offer.
D) Red Bull sponsors the space jump of daredevil Felix Baumgartner as a way to generate publicity.
E) Coca-Cola acts as the primary sponsor of this year's Special Olympics.

Question

Quizplus · Accepted Answer

Native advertising is a type of advertising that blends seamlessly into the content of the site or platform it appears on, often mimicking the form and style of that content. Fidelity Investments sponsoring an article on Forbes website fits this description best as it is seamlessly integrated into the site's content and does not disrupt user experience. The content provides value to the reader while also promoting Fidelity Investments' services. The other options, while still forms of advertising, are not as seamlessly integrated into the content in which they appear.

Which of the Following Is the Best Example of Native