In creating the advertising message, which of the following is not recommended when creating a slogan?
A) The slogan should be short.
B) The slogan should be retained for a long period of time.
C) The slogan should be accompanied by a spokescharacter.
D) The slogan should be backed by a large marketing budget.
E) The slogan should be memorable.

Question

Quizplus · Accepted Answer

While using a spokescharacter can be effective in creating an advertising message, it is not a requirement for a slogan. The other options (short, retained for a long time, backed by a large budget, and memorable) are all recommended for creating a strong slogan.

In Creating the Advertising Message, Which of the Following Is