Which of the following statements is true about public relations?
A) Publicity is not part of public relations.
B) The most common publicity-based tool is the news release.
C) Marketers can control whether the media choose to publish their public relations material.
D) Publicity-based public relations do not have limitations.
E) Event sponsorship is not an effective public relations tool.

Question

Quizplus · Accepted Answer

The most common publicity-based tool in public relations is the news release, which is a written statement designed to generate media coverage of an organization's activities or to support other public relations efforts. Publicity is a key aspect of public relations, and news releases are a popular and effective means of obtaining it. Option A is incorrect because publicity is a key component of public relations. Option C is incorrect because while marketers can influence the media's decision to publish their material, they cannot control it entirely. Option D is incorrect because publicity-based public relations do have limitations, such as the risk of negative coverage or the inability to control the message once it is released to the media. Option E is incorrect because event sponsorship is a commonly used public relations tool that can help enhance an organization's image and improve its relationships with its stakeholders.

Which of the Following Statements Is True About Public Relations