If information technology systems are utilized to their full potential, hospitality and service organizations should be able to implement what technique to increase profits?
A) cross-selling
B) viral marketing
C) outbound marketing
D) reverse marketing

Question

Quizplus · Accepted Answer

Cross-selling is the technique of offering additional products or services to customers who have already made a purchase. By utilizing information technology systems, hospitality and service organizations can analyze customer data and behavior to identify opportunities for cross-selling and increase profits.

If Information Technology Systems Are Utilized to Their Full Potential