SERVQUAL is
A) an instrument designed to evaluate service quality
B) a leading mystery-shopping organization
C) a leading budget motel chain
D) a method to make all service equal
Correct Answer:
Verified
Q22: Which of the following is an advantage
Q23: SERVQUAL measures the way customers perceive the
Q24: Focus groups are very helpful in
A) providing
Q25: Generally speaking, the parts of the guest
Q26: A primary advantage of management observation for
Q28: The best time for a telephone survey
Q29: Which of the following is a major
Q30: The best time to find out about
Q31: Like comment cards, call-in feedback does not
Q32: Knowing what has failed not what has
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