Which of the following sales presentation methods is most often used by experienced salespersons selling directly to businesses?
A)the memorized approach
B)the customized approach
C)the interactive need-satisfaction approach
D)the semi-structured approach
E)the problem-solving approach

Question

Quizplus · Accepted Answer

The interactive need-satisfaction approach is most often used by experienced salespersons selling directly to businesses because it allows the salesperson to tailor the presentation to the specific needs of the customer. This approach involves asking questions to identify the customer's needs and then presenting a solution that meets those needs.

Which of the Following Sales Presentation Methods Is Most Often