Using a conjunctive model, consumers set up:
A) minimum cutoffs for each attribute that represent the absolute lowest value they are willing to accept.
B) evaluations that put the weight on positive information rather than on negative information.
C) evaluations based on several of the most important attributes rather than on all of them.
D) acceptable levels for the cutoffs that are desirable to find the good ones.
E) evaluations to immediately eliminate brands that are inadequate on any one or more important attributes.

Question

Quizplus · Accepted Answer

In a conjunctive model, consumers set up minimum cutoffs for each attribute, representing the absolute lowest value they are willing to accept. Only brands that meet these cutoffs on all important attribute dimensions are considered acceptable options.

Using a Conjunctive Model, Consumers Set Up