Which of the following statements is true of a lexicographic model?
A) If one attribute of an option dominates, the consumer selects that option.
B) Consumers stop comparing brands in case there is a tie between two attributes.
C) It is a type of a compensatory selection strategy.
D) A weak attribute results in immediate rejection of the brand from the consideration set.
E) It evaluates one brand at a time.

Question

Quizplus · Accepted Answer

A lexicographic model is a non-compensatory decision-making model where attributes are ranked in order of importance. If one attribute dominates, the consumer selects that option without considering the other attributes. This means that even if a brand performs poorly on some attributes, it can still be chosen if it excels in the most important attribute.

Which of the Following Statements Is True of a Lexicographic