Price comparison shopping in which consumers compare each brand on price and select the one with the desired price is an example of _____.
A) attribute processing
B) brand classification
C) exploratory modeling
D) price stratification
E) brand processing

Question

Quizplus · Accepted Answer

Attribute processing involves evaluating different brands based on specific attributes such as price, quality, and features. In this scenario, consumers are comparing brands based solely on the attribute of price, which falls under attribute processing. The other options do not accurately describe the process of comparing brands based on price.

Price Comparison Shopping in Which Consumers Compare Each Brand on Price