Considering the concept of a service continuum, how would one characterize receiving a semester of lectures on marketing?
A) a pure service
B) a goods-service mix
C) a service
D) a pure good
Correct Answer:
Verified
Q40: Idle production capacity can be reduced by:
A)decreasing
Q41: The "service continuum" is a range from
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Q49: Considering the concept of a service continuum,
Q50: Services that are found at a rest
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