The "service continuum" is a range from the tangible to the intangible or good-dominant to service-dominant offerings. According to our text, which item is equally weighted between goods and services?
A)Advertising agency
B)Fast-food restaurant
C)Teaching
D)Salt

Question

Quizplus · Accepted Answer

Fast-food restaurants offer a mix of tangible products (the food) and intangible services (the convenience and experience of dining), making them equally weighted between goods and services.

The "Service Continuum" Is a Range from the Tangible to the Intangible