Considering the concept of a service continuum, how would one characterize a tailored suit?
A)a service
B)a good-service mix
C)a pure good
D)a pure service

Name: Considering the concept of a service continuum, how would one characterize a tailored suit? A)a service B)a good-service mix C)a pure good D)a pure service
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Question

Quizplus · Accepted Answer

A tailored suit involves both a tangible good (the suit itself) and an intangible service (the tailoring and customization). Therefore, it can be characterized as a good-service mix.

Considering the Concept of a Service Continuum, How Would One