Only the largest firms can execute __________, which involves the development of multiple marketing programs to serve all customer segments simultaneously.
A) single segment targeting
B) market specialization
C) selective targeting
D) product specialization
E) mass market targeting

Question

Quizplus · Accepted Answer

Mass market targeting involves the development of multiple marketing programs to serve all customer segments simultaneously, which typically requires the extensive resources and capabilities of the largest firms.

Only the Largest Firms Can Execute __________, Which Involves the Development