Nielsen's PRIZM segmentation system is a useful ___________ tool.
A) geoclustering
B) business segmentation
C) mass marketing
D) psychographic segmentation
E) behavioral segmentation

Question

Nielsen's PRIZM segmentation system is a useful ___________ tool.
A) ​geoclustering
B) ​business segmentation
C) ​mass marketing
D) ​psychographic segmentation
E) ​behavioral segmentation

Quizplus · Accepted Answer

Nielsen's PRIZM segmentation system is primarily a geoclustering tool, which classifies neighborhoods into segments based on demographic and geographic data.

Nielsen's PRIZM Segmentation System Is a Useful ___________ Tool