After enrolling in the MBA program at Minor State University, Sheri began having second thoughts. Although MSU seemed to be a good choice based on location, reputation, and price, Sheri was not convinced she had made the right choice. Sheri is suffering from:
A) too many opportunity costs.
B) dissatisfaction.
C) choice insufficiency.
D) cognitive dissonance.
E) poor product quality.

Question

Quizplus · Accepted Answer

Sheri is experiencing cognitive dissonance, which occurs when there is a feeling of uncomfortable tension that comes from holding two conflicting thoughts in the mind at the same time. In this case, Sheri is conflicted between her decision to enroll in the MBA program (based on logical factors like location, reputation, and price) and her doubts about whether it was the right choice.

After Enrolling in the MBA Program at Minor State University