Which of the following statements is true of customer needs?
A)Satisfying customer needs is the first step in successful market segmentation.
B)All potential customers have the same needs.
C)Solving customer problems requires knowing the identity of target customers.
D)A business with a strong market orientation rarely divides its served market into customer segments.
E)The factors influencing the needs of both consumers and businesses are the same.

Question

Quizplus · Accepted Answer

Understanding and solving customer problems effectively requires identifying and knowing the target customers to tailor solutions to their specific needs.

Which of the Following Statements Is True of Customer Needs