The purpose of needs-based segmentation is to offer product benefits that satisfy the needs of target customers.
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Q4: Which of the following is a lifestyle
Q5: Lifestyle forces that shape customer needs and
Q6: Which of the following statements is true
Q7: Common to most assessments of segment attractiveness
Q8: In customer relationship management,every interaction with a
Q10: The best way to identify groups of
Q11: Differences in values,attitudes,and interests are examples of
Q12: For a segment marketing mix strategy to
Q13: Which of the following is a demographic
Q14: A key benefit of market segmentation is
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