segmentation is the grouping of customers on the basis of attributes sought in a product.
A) VALS
B) Lifestyle
C) Usage
D) Benefit

Question

Quizplus · Accepted Answer

Benefit segmentation is the grouping of customers based on the specific benefits they seek in a product. This can include factors such as quality, reliability, convenience, affordability, and status. Benefit segmentation is useful because it allows companies to tailor their marketing messages to specific groups of customers who are seeking particular benefits, rather than trying to appeal to a broad audience with a one-size-fits-all approach.

Segmentation Is the Grouping of Customers on the Basis of Attributes