Which of the following is the LEAST effective potential basis for segmenting the consumer market for bran muffin mixes?
A) age
B) lifestyle
C) home ownership
D) rate of use of muffin mixes

Question

Quizplus · Accepted Answer

Homeownership is unlikely to be an effective basis for segmenting the consumer market for bran muffin mixes since it is not directly related to their likelihood of purchasing or using the product. The other options (age, lifestyle, and rate of use) are all more relevant factors that can help differentiate consumer preferences and needs when it comes to bran muffin mixes.

Which of the Following Is the LEAST Effective Potential Basis