segmentation divides consumers into groups according to their usage, loyalties, or buying responses to a product.
A) Psychographic
B) Benefit
C) Behaviouristic
D) Demographic

Question

Quizplus · Accepted Answer

The description provided specifically mentions usage, loyalties, and buying responses to a product, which are all behavioral factors. Therefore, the correct choice is behavioristic segmentation. The other options (psychographic, benefit, demographic) do not fit the given description.

Segmentation Divides Consumers into Groups According to Their Usage, Loyalties