The brand image that Coca-Cola's recent slogans "Open Happiness" and "Taste the Feeling" amplify the____________ of the product.
A) long-standing heritage
B) refreshing cola taste
C) experiential benefits
D) value proposition

Question

Quizplus · Accepted Answer

"Open Happiness" and "Taste the Feeling" are experiential slogans emphasizing the emotional experience associated with drinking Coca-Cola, rather than just the taste or value proposition.

The Brand Image That Coca-Cola's Recent Slogans "Open Happiness" and "Taste