The perception process whereby consumers interpret information based on their own attitudes, beliefs, motives, and experiences is known as:
A) selective retention
B) selective comprehension
C) subliminal perception
D) selective exposure

Question

Quizplus · Accepted Answer

Selective comprehension is the process where consumers interpret information in a way that is consistent with their own attitudes, beliefs, motives, and experiences. This means they comprehend and make sense of information based on their personal background and viewpoints.

The Perception Process Whereby Consumers Interpret Information Based on Their