Perception is an important consideration for ad creation. Dior perfume used scent strips in its print ads and a caterer mailed free taste samples to potential clients to influence ________ and to increase the probability that the ad will be noticed.
A) consumer personality
B) perception retrieval
C) subliminal perception
D) the level of sensory input

Question

Quizplus · Accepted Answer

Using scent strips and taste samples helps to increase the level of sensory input, making the ad more noticeable and memorable to potential consumers. This is an example of sensory marketing, where marketers use sensory stimuli to create a stronger emotional and cognitive connection with their target audience.

Perception Is an Important Consideration for Ad Creation