Which of the following illustrates media influence through a two-step flow of communication?
A) A teenager buys a video game she saw advertised both on television and in her favorite magazine.
B) A domestic car manufacturer sponsors a television program about the defectiveness of many foreign imports.
C) A candidate for political office answers questions from members of a studio audience on live television.
D) A man buys a new laundry detergent after having it recommended by a friend, who had read that it was both effective and environmentally safe in a consumer magazine article.

Question

Quizplus · Accepted Answer

The two-step flow of communication theory suggests that media messages are not directly received and accepted by the general public, but rather they are first interpreted by opinion leaders or “influentials,” who then pass on their own interpretations to others. In this case, the man purchases the laundry detergent after receiving a recommendation from a friend who had read about it in a magazine, illustrating how the communication flowed through an opinion leader or influential rather than being directly received from the media.

Which of the Following Illustrates Media Influence Through a Two-Step