Fear-arousing messages work best when they
A) do not suggest a solution.
B) try to prevent a bad outcome, such as cancer.
C) try to promote a good outcome, such as fitness.
D) are framed in a positive manner.

Question

Quizplus · Accepted Answer

Fear-arousing messages work best when they try to prevent a bad outcome, such as cancer. The message needs to be intense enough to create fear in the receiver's mind but also provide a way to avoid the negative outcome. Merely inducing fear without providing a solution can increase anxiety levels and result in 'message rejection'. Promoting a good outcome or framing the message positively may not always create as much impact as creating fear.

Fear-Arousing Messages Work Best When They