What is the effect of a fear-arousing communication?
A) Fear renders a communication ineffective.
B) Generally, the more frightened people are, the more they respond.
C) Evoking a low level of fear is effective, but producing a high level of fear is not.
D) Fear appeals are effective with women but boomerang with men.

Question

Quizplus · Accepted Answer

Generally, the more frightened people are, the more they respond, as fear-arousing communications can motivate people to take action to reduce the fear, especially if they believe they can effectively avoid the threat.

What Is the Effect of a Fear-Arousing Communication