Suzy is interested in purchasing a DVD player, and is overwhelmed by the many different models available at her local electronics store. She decides to purchase a shiny, metallic-looking model, as it is the best-looking one in the store. Suzy has been persuaded to purchase this particular DVD player because of the _____ route to persuasion.
A) peripheral
B) central
C) logical
D) factual
Correct Answer:
Verified
Q2: In the context of persuasion, the factor
Q3: Which of the following must take place
Q5: If people remember the message better than
Q6: In the context of persuasion, education is
Q7: _ route processing more slowly builds implicit
Q7: _ is the process by which a
Q8: Sally is interested in purchasing a DVD
Q9: Which of the following is NOT one
Q10: When an initially discounted message becomes effective,
Q16: We are more likely to be persuaded
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