When is a two-sided message likely to be more effective than a one-sided message?
A) When the position advocated falls within the audience's latitude of acceptance
B) When the audience is poorly informed and in general agreement with the source
C) When the audience is well informed and in general opposition to the position of the source
D) When the position advocated falls in the audience's latitude of rejection

Question

Quizplus · Accepted Answer

A two-sided message, which presents both sides of an argument, is more effective when the audience is well informed and initially opposes the position being advocated. This approach can increase credibility and allow the audience to feel that their views are considered, potentially reducing resistance and fostering a more open-minded reception to the message.

When Is a Two-Sided Message Likely to Be More Effective