Generally, high-fear appeals are more effective than low-fear appeals in producing behavior change when:
A) specific instructions are provided on how to avoid painful consequences
B) the issue is unimportant to the audience
C) the issue is moderately important to the audience
D) the audience is challenged to come up with their own plan for avoiding painful consequences

Question

Quizplus · Accepted Answer

High-fear appeals are more likely to be effective when the audience is given specific instructions on how to avoid the negative consequences. This increases their perceived self-efficacy, which in turn makes them more likely to take action.

Generally, High-Fear Appeals Are More Effective Than Low-Fear Appeals in Producing