All other things being equal, the overwhelming weight of experimental evidence on fear and persuasion suggests that, in general, the more frightened a person is by a communication:
A) the more likely he or she is to come up with counterarguments that oppose the fear-arousing communication
B) the more likely he or she is to refuse to take positive, preventive action
C) the more likely he or she is to "go into denial" and refuse to listen to future communications on the same issue
D) the more likely he or she is to take positive, preventive action

Question

Quizplus · Accepted Answer

The overwhelming weight of experimental evidence suggests that making a person more frightened by a communication, assuming the message also includes effective, actionable steps they can take, generally increases the likelihood that they will take positive, preventive action. This is based on the premise that fear can motivate individuals to change behavior if they are provided with clear, achievable ways to mitigate the threat.

All Other Things Being Equal, the Overwhelming Weight of Experimental