The buyer decision process consists of five stages.Which of the following is NOT one of these stages?
A) need recognition
B) information search
C) variety-seeking buying behavior
D) purchase decision
E) post-purchase behavior

Question

Quizplus · Accepted Answer

The five stages in the buyer decision process are need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Variety-seeking buying behavior refers to a type of buying behavior where consumers engage in variety-seeking behavior to avoid boredom. It is not considered a stage in the buyer decision process.

The Buyer Decision Process Consists of Five Stages