When consumers are highly involved with the purchase of an expensive,infrequent,or risky purchase but see little difference among brands,they most likely will undertake ________.
A) habitual buying behavior
B) complex buying behavior
C) reflective buying behavior
D) dissonance-reducing buying behavior
E) variety-seeking buying behavior

Question

Quizplus · Accepted Answer

Dissonance-reducing buying behavior occurs when consumers are highly involved in a purchase decision due to its expense, infrequency, or risk, but perceive little difference among brands, leading them to focus on minimizing post-purchase dissonance.

When Consumers Are Highly Involved with the Purchase of an Expensive,infrequent,or