When customers have a low involvement in a purchase but perceive significant brand differences,they will most likely engage in ________.
A) complex buying behavior
B) dissonance-reducing buying behavior
C) habitual buying behavior
D) variety-seeking buying behavior
E) brand conviction buying behavior

Question

Quizplus · Accepted Answer

When customers have low involvement but perceive significant brand differences, they are likely to engage in variety-seeking buying behavior, where they switch brands for the sake of variety rather than due to dissatisfaction.

When Customers Have a Low Involvement in a Purchase but Perceive