Which of the following defines social customer value?
A) It relates to the product's or the service's ability to perform its utilitarian purpose.
B) It involves a sense of relationship with other groups by using images or symbols.
C) It is derived from the ability to evoke an emotional or an affective response.
D) It is generated by a sense of novelty or simple fun.
E) It is derived from a particular context or a socio-cultural setting.

Question

Quizplus · Accepted Answer

Social customer value involves a sense of relationship with other groups by using images or symbols, reflecting the social aspect of value derived from association or identity with a group.

Which of the Following Defines Social Customer Value