Concerns such as user status, usage rate, and loyalty status fall under:
A) operational business segmentation.
B) personal consumer segmentation.
C) psychographic consumer segmentation.
D) behavioral consumer segmentation.
E) demographic business segmentation.

Question

Quizplus · Accepted Answer

User status, usage rate, and loyalty status are all related to the behavior of the consumer. Therefore, they fall under behavioral consumer segmentation, which focuses on the actions and patterns of behavior displayed by customers, rather than their personal traits or demographic characteristics.

Concerns Such as User Status, Usage Rate, and Loyalty Status