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In Keeping with the Trends and Forces That Are Defining

Question 40

Multiple Choice

In keeping with the trends and forces that are defining the twenty-first century, the holistic marketing concept states that:


A) the focus of all company operations should be meeting the customer's needs and wants in ways that distinguish a company from its competition.
B) company efforts should be integrated and coordinated in such a way to meet organizational objectives and achieve profitability.
C) a company will have an advantage over competitors if it applies the marketing concept in a manner that maximizes society's well-being.
D) a company is required to balance customer satisfaction, company profits, and the long-term welfare of society.
E) a company's sales and revenues are inextricably tied to the quality of each of its products, services, and modes of delivery and to its image and reputation among its constituencies.

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