Question 1

Jaygo Food Stores hires better employees than the competition by conducting lengthy searches and interviews.Management also trains employees much better than competitors.Jaygo has gained a strong competitive advantage through which type of differentiation?
image
people
services
product
channel

Accepted Answer

The answer of Jaygo Food Stores hires better employees than...

Question 2

When Pacific Fisheries groups its customers as countries by regions such as Asia, Australia, or New Zealand, it is using which segmenting base?
economic factors
political and legal factors
geographic location
benefits sought
demographics

Accepted Answer

The answer of When Pacific Fisheries groups its customers as...

Question 3

Jolene Enterprises mass-produces an all-purpose floor cleaner, mass-distributes it, and mass-promotes it.This firm uses ________ marketing.
segmented
undifferentiated
traditional
differentiated
none of the above

Accepted Answer

The answer of Jolene Enterprises mass-produces an all-purpose floor cleaner,...

Question 4

A marketer focuses on several commonalities among all consumers.This marketer appears to be engaging in ________.
differentiated marketing
undifferentiated marketing
segmented marketing
mass customization
concentrated marketing

Accepted Answer

The answer of A marketer focuses on several commonalities among...

Question 5

Once it has chosen a position, a company must take strong steps to deliver and communicate that position to target consumers.Which of the following is necessarily needed for a company to support its positioning strategy?
The company's marketing mix efforts must support the positioning strategy.
Positioning the company calls for moving to more profitable locations.
Designing the marketing mix involves working out the strategic details of advertising.
The company's service personnel must be highly trained and provide superior service.
The company must outperform the competition first.

Accepted Answer

The answer of Once it has chosen a position, a...

Question 6

Jay Bee Promotions tailors its advertising and promotional services to the needs and preferences of individual customers.Which of the following applies to this type of marketing?
many-to-one
customized
markets-of-many
concentrated
mass modernization

Accepted Answer

The answer of Jay Bee Promotions tailors its advertising and...

Question 7

Pabst beer had a revival in Canada when it began targeting hipsters, a group of people who embrace edginess in their lives with independent thought, progressive thought, creativity, and witty banter.This targeting likely follows which segmentation approach?
social class
lifestyle
occupation
attitude towards the product
personality

Accepted Answer

The answer of Pabst beer had a revival in Canada...

Question 8

Segmenting voters as either Liberals, Conservatives, Green Party or NDP is an example of ________.
psychographic segmentation
demographic segmentation
occasion segmentation
intermarket segmentation
A and D

Accepted Answer

The answer of Segmenting voters as either Liberals, Conservatives, Green...

Question 9

Bud Lite originally launched with the slogan "Tastes great and less filling!" This slogan suggests Bud Lite used which type of segmentation?
user status
usage rate
benefit
behavioural
psychographic

Accepted Answer

The answer of Bud Lite originally launched with the slogan...

Question 10

Which of the following statements illustrates why stereotypes should be avoided when using age and life cycle segmentation?
Old women love to shop; young women love it more!
Most 10-year-old boys are mischievous.
Some 70 year olds require wheelchairs; others play tennis.
The majority of 20 year olds have to work; the same holds true for 30 and 40 year olds.
both C and D

Accepted Answer

The answer of Which of the following statements illustrates why...

Question 11

The markets you have chosen to serve in four western provinces can be effectively reached and served.You would tell the marketing manager that these segments are ________.
measurable
accessible
substantial
actionable
profitable

Accepted Answer

The answer of The markets you have chosen to serve...

Question 12

What is the following an example of? "To busy, mobile professionals who need to always be in the loop, BlackBerry is a wireless connectivity solution that gives you an easier, more reliable way to stay connected to data, people, and resources while on the go."
positioning statement
service differentiation
concentrated segmentation
competitive advantage
responsible target marketing

Accepted Answer

The answer of What is the following an example of?...

Question 13

Shampoo marketers rate buyers as light, medium, or heavy product users.This is ________ segmentation.
user status
usage rate
benefits sought
occasions
psychographic

Accepted Answer

The answer of Shampoo marketers rate buyers as light, medium,...

Question 14

Sanguine Services practices a marketing strategy where its limited resources are used to go after a large share of two small niches.Sanguine practices which one of these strategies?
undifferentiated
differentiated
mass
concentrated
geographically dispersed

Accepted Answer

The answer of Sanguine Services practices a marketing strategy where...

Question 15

Your current assignment at York Foods is to find the major benefits people look for in product classes, the kinds of people who look for each benefit, and the major brands that deliver each benefit.What is this segmentation method called?
benefits sought
user status
age and life cycle
psychographic
demographic

Accepted Answer

The answer of Your current assignment at York Foods is...

Question 16

Which type of statement first states the product's membership in a category and then shows its point-of-difference from other members of the category?
mission statement
vision statement
differentiation statement
positioning statement
statement of intent

Accepted Answer

The answer of Which type of statement first states the...

Question 17

Which of the following is the most logical reason for Procter & Gamble offering products that compete with one another on the same supermarket shelves?
Different people want a greater selection.
Different people want different mixes of benefits from the products they buy.
Procter & Gamble has little competition.
Retailers request it.
It creates healthy competition.

Accepted Answer

The answer of Which of the following is the most...

Question 18

Bob and Phyllis Cords own two retail stores, one in Nanaimo and one in Victoria.Though the cities are only 60 kilometers apart, the consumers at both stores are very different demographically.Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of ________.
local marketing
psychographic segmentation
micromarketing
demographic segmentation
both A and C

Accepted Answer

The answer of Bob and Phyllis Cords own two retail...

Question 19

When marketers at Procter & Gamble selected the Millennials, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which step in the process of designing a customer-driven marketing strategy?
market segmenting
mass marketing
differentiation
targeting
positioning

Accepted Answer

The answer of When marketers at Procter & Gamble selected...

Question 20

MTV targets the world's teenagers, who have similar needs and buying behaviour even though they are located in different countries.This is called ________ segmentation.
political and legal
cross-cultural
cultural
intermarket
individual

Accepted Answer

The answer of MTV targets the world's teenagers, who have...

Quiz 7: Segmentation, Targeting, and Positioning

Jaygo Food Stores hires better employees than the competition by conducting lengthy searches and interviews.Management also trains employees much better than competitors.Jaygo has gained a strong competitive advantage through which type of differentiation? image people services product channel

When Pacific Fisheries groups its customers as countries by regions such as Asia, Australia, or New Zealand, it is using which segmenting base? economic factors political and legal factors geographic location benefits sought demographics

Jolene Enterprises mass-produces an all-purpose floor cleaner, mass-distributes it, and mass-promotes it.This firm uses ________ marketing. segmented undifferentiated traditional differentiated none of the above

A marketer focuses on several commonalities among all consumers.This marketer appears to be engaging in ________. differentiated marketing undifferentiated marketing segmented marketing mass customization concentrated marketing

Jay Bee Promotions tailors its advertising and promotional services to the needs and preferences of individual customers.Which of the following applies to this type of marketing? many-to-one customized markets-of-many concentrated mass modernization

Segmenting voters as either Liberals, Conservatives, Green Party or NDP is an example of ________. psychographic segmentation demographic segmentation occasion segmentation intermarket segmentation A and D

Bud Lite originally launched with the slogan "Tastes great and less filling!" This slogan suggests Bud Lite used which type of segmentation? user status usage rate benefit behavioural psychographic

The markets you have chosen to serve in four western provinces can be effectively reached and served.You would tell the marketing manager that these segments are ________. measurable accessible substantial actionable profitable

Shampoo marketers rate buyers as light, medium, or heavy product users.This is ________ segmentation. user status usage rate benefits sought occasions psychographic

Sanguine Services practices a marketing strategy where its limited resources are used to go after a large share of two small niches.Sanguine practices which one of these strategies? undifferentiated differentiated mass concentrated geographically dispersed

Which type of statement first states the product's membership in a category and then shows its point-of-difference from other members of the category? mission statement vision statement differentiation statement positioning statement statement of intent

MTV targets the world's teenagers, who have similar needs and buying behaviour even though they are located in different countries.This is called ________ segmentation. political and legal cross-cultural cultural intermarket individual