Question 1

Consumers can show their allegiance to brands, stores, or companies.Marketers can use this information to segment consumers by ________.
user status
loyalty status
store type
brand preference
usage rate

Accepted Answer

loyalty status

Question 2

Demographic variables are so frequently used in market segmentation because they ________.
create smaller segments
create more easily reached segments
do not involve stereotypes
tend to be easier to identify and measure
involve fewer attributes to consider

Accepted Answer

tend to be easier to identify and measure

Question 3

Which of the following best describes market segmentation?
dividing the market into smaller, meaningful groups of customers
a promise to a group of customers
evaluating and identifying a meaningful group of customers to serve
creating a unique offering to provide customer value
identifying a clear and distinct place in the customer's brain that the brand or company should occupy

Accepted Answer

dividing the market into smaller, meaningful groups of customers

Question 4

Your firm's research reveals that consumers have different tastes in different cities.As a result, management has decided to localize its products and services to meet local market demands.This is an example of ________ segmentation.
geographic
benefit
end-use
customer
image

Accepted Answer

The answer of Your firm's research reveals that consumers have...

Question 5

When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________.
concentrated marketing
mass marketing
market targeting
segmenting
differentiation

Accepted Answer

The answer of When a company identifies the parts of...

Question 6

Through talking to numerous competitors at a regional trade show, you learn that most of them use the most popular base for segmenting markets.What is it?
demographic
lifestyle
psychographic
behavioural
geographic

Accepted Answer

The answer of Through talking to numerous competitors at a...

Question 7

Which of the following best describes differentiation?
dividing the market into smaller, meaningful groups of customers
a promise to a group of customers
evaluating and identifying a meaningful group of customers to serve
creating a unique offering to provide customer value
identifying a clear and distinct place in the customer's brain that the brand or company should occupy

Accepted Answer

The answer of Which of the following best describes differentiation?
dividing...

Question 8

Which of the following best describes positioning?
dividing the market into smaller, meaningful groups of customers
a promise to a group of customers
evaluating and identifying a meaningful group of customers to serve
creating a unique offering to provide customer value
identifying a clear and distinct place in the customer's brain that the brand or company should occupy

Accepted Answer

The answer of Which of the following best describes positioning?
dividing...

Question 9

Marketers must be careful to guard against ________ when using age and life cycle segmentation.
underestimating
stereotyping
traditional marketing
cultural bias
gender bias

Accepted Answer

The answer of Marketers must be careful to guard against...

Question 10

Marketers of automobiles, financial services, and travel are most likely to use which of the following types of segmentation?
gender
income
occasion
usage rate
benefits sought

Accepted Answer

The answer of Marketers of automobiles, financial services, and travel...

Question 11

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product.This method of segmentation is called ________.
user status
usage rate
benefit
behaviour
loyalty status

Accepted Answer

The answer of Markets can be segmented into groups of...

Question 12

There ________ to segment a market.
is one single best way
is no single way
is not a most effective way
are limited ways
are four ways

Accepted Answer

The answer of There ________ to segment a market.
is one...

Question 13

Which type of segmentation centers on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?
demographic
psychographic
occasion
impulse
emergency

Accepted Answer

The answer of Which type of segmentation centers on the...

Question 14

Pendergraff Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle.What type of segmentation does Pendergraff use?
geographic
behavioural
lifestyle
demographic
psychographic

Accepted Answer

The answer of Pendergraff Pet Supplies divides the pet market...

Question 15

When Burger King targets children, teens, adults, and seniors with different ads and media, it is practicing ________ segmentation.
geographic
age and life cycle
psychographic
behavioural
usage rate

Accepted Answer

The answer of When Burger King targets children, teens, adults,...

Question 16

What are the four steps, in order, to designing a customer-driven marketing strategy?
market segmentation, differentiation, positioning, and targeting
positioning, market segmentation, mass marketing, and targeting
market segmentation, targeting, differentiation, and positioning
market alignment, market segmentation, differentiation, and market positioning
market recognition, market preference, market targeting, and market insistence

Accepted Answer

The answer of What are the four steps, in order,...

Question 17

Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more ________ with products and services that match their unique needs.
efficiently
effectively
intensely
indirectly
both A and B

Accepted Answer

The answer of Through market segmentation, companies divide large, heterogeneous...

Question 18

When Positive Image, Inc., caters to clothing, cosmetics, and toiletries markets, it is most likely primarily using which type of segmentation?
age and life cycle
gender
behaviour
psychographic
geographic

Accepted Answer

The answer of When Positive Image, Inc., caters to clothing,...

Question 19

Which of the following best describes target marketing?
dividing the market into smaller, meaningful groups of customers
a promise to a group of customers
evaluating and identifying a meaningful group of customers to serve
creating a unique offering to provide customer value
identifying a clear and distinct place in the customer's brain that the brand or company should occupy

Accepted Answer

The answer of Which of the following best describes target...

Question 20

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ________ segmentation.
behavioural
psychographic
age and life cycle
demographic
geographic

Accepted Answer

The answer of The division of buyers into groups based...

Quiz 7: Segmentation, Targeting, and Positioning

Consumers can show their allegiance to brands, stores, or companies.Marketers can use this information to segment consumers by ________. user status loyalty status store type brand preference usage rate

Demographic variables are so frequently used in market segmentation because they ________. create smaller segments create more easily reached segments do not involve stereotypes tend to be easier to identify and measure involve fewer attributes to consider

Your firm's research reveals that consumers have different tastes in different cities.As a result, management has decided to localize its products and services to meet local market demands.This is an example of ________ segmentation. geographic benefit end-use customer image

When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________. concentrated marketing mass marketing market targeting segmenting differentiation

Through talking to numerous competitors at a regional trade show, you learn that most of them use the most popular base for segmenting markets.What is it? demographic lifestyle psychographic behavioural geographic

Marketers must be careful to guard against ________ when using age and life cycle segmentation. underestimating stereotyping traditional marketing cultural bias gender bias

Marketers of automobiles, financial services, and travel are most likely to use which of the following types of segmentation? gender income occasion usage rate benefits sought

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product.This method of segmentation is called ________. user status usage rate benefit behaviour loyalty status

There ________ to segment a market. is one single best way is no single way is not a most effective way are limited ways are four ways

Which type of segmentation centers on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item? demographic psychographic occasion impulse emergency

Pendergraff Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle.What type of segmentation does Pendergraff use? geographic behavioural lifestyle demographic psychographic

When Burger King targets children, teens, adults, and seniors with different ads and media, it is practicing ________ segmentation. geographic age and life cycle psychographic behavioural usage rate

Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more ________ with products and services that match their unique needs. efficiently effectively intensely indirectly both A and B

When Positive Image, Inc., caters to clothing, cosmetics, and toiletries markets, it is most likely primarily using which type of segmentation? age and life cycle gender behaviour psychographic geographic

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ________ segmentation. behavioural psychographic age and life cycle demographic geographic