Question 1

Why should marketers care about online social networks?
Social networks provide opportunities to overwrite influencers' opinions.
Social networks enable marketers to become part of consumer conversations.
Social networks enable marketers to promote one-way messages.
Social networks are an important fad.
Social networks can replace all other forms of communicating with customers.

Accepted Answer

The answer of Why should marketers care about online social...

Question 2

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.
stimulus
motive
culture
perception
tradition

Accepted Answer

The answer of A ________ is a need that is...

Question 3

Which of the following influences the goods and services purchased by a consumer?
adoption process
occupation
dissonance-reducing buying behaviour
opinion leaders
education

Accepted Answer

The answer of Which of the following influences the goods...

Question 4

Facebook.com and YouTube are examples of ________.
buzz marketing
opinion leaders
social networks
virtual worlds
early adopters

Accepted Answer

The answer of Facebook.com and YouTube are examples of ________.
buzz...

Question 5

According to Freud's theories, people are ________ many of the psychological forces shaping their behaviour.
unconscious of
unsure of
aware of
status-driven about
socially conscious of

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The answer of According to Freud's theories, people are ________...

Question 6

Many companies, enlist everyday consumers who are enthusiastic about their brands to become ________ who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards.
early adopters
brand ambassadors
direct marketers
direct sellers
aspirational consumers

Accepted Answer

The answer of Many companies, enlist everyday consumers who are...

Question 7

A person's buying choices are influenced by four major psychological factors.Which is one of these factors?
money
manipulation
motivation
mockery
misjudgment

Accepted Answer

The answer of A person's buying choices are influenced by...

Question 8

Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?
brand perception
product image
brand personality
new product
brand equity

Accepted Answer

The answer of Researchers found that a number of well-known...

Question 9

________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.
Family
Social class
Membership group
Subculture
Reference group

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The answer of ________ is the most important consumer buying...

Question 10

Companies who use brand ambassadors are participating in ________.
opinion leading
traditional marketing
buzz marketing
direct marketing
values marketing

Accepted Answer

The answer of Companies who use brand ambassadors are participating...

Question 11

Brand personality is a mix of human traits attributed to a brand.Which of the following is a leading brand personality traits discussed in your text?
sincerity
empathy
confidence
indecision
emotion

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The answer of Brand personality is a mix of human...

Question 12

A ________ consists of the activities people are expected to perform according to the persons around them.
motive
role
lifestyle
life-cycle
tradition

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The answer of A ________ consists of the activities people...

Question 13

People change the goods and services they buy over time because of the two changing factors of ________.
belief and attitude
perception and personality
age and life-cycle stage
groups and learning
family and tradition

Accepted Answer

The answer of People change the goods and services they...

Question 14

Opinion leaders are sometimes referred to as ________.
the influentials
the upper class
the middle class
buzz marketers
networkers

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The answer of Opinion leaders are sometimes referred to as...

Question 15

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.
personal characteristics
reference groups
perceptions
attitudes
psychographics

Accepted Answer

The answer of A buyer's decisions are influenced by ________...

Question 16

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.
Alternative evaluations
Belief
Culture
Personality
Self-awareness

Accepted Answer

The answer of ________ refers to the unique psychological characteristics...

Question 17

________ is a person's pattern of living as expressed in his or her psychographics, including his or her activities, interests, and opinions.
Personality
Culture
Lifestyle
Motive
Social class

Accepted Answer

The answer of ________ is a person's pattern of living...

Question 18

Mountain Dew's "DEWmocracy" campaigns invited avid Mountain Dew customers to help name a new flavour, design new packaging, and select media communications for the brand.Which of the following statements about a participation program like Mountain Dew's DEWmocracy program is likely not true?
Participation helps drive conversations about the brand.
Participation provides excellent targeting for the brand.
Participation helps to create attention for the brand.
Participation is a starting point for pricing decisions.
Participation can be fun for consumers.

Accepted Answer

The answer of Mountain Dew's "DEWmocracy" campaigns invited avid Mountain...

Question 19

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.
Opinion leaders
Habitual buyers
Social networkers
Stealth marketers
Buzz marketers

Accepted Answer

The answer of ________ are people within a reference group...

Question 20

A customer's lifestyle can be measured using the AIO dimensions.What does AIO stand for?
Activities, Interests, Opinions
Activities, Involvement, Organizations
Accommodation, Investment, Orientation
Acknowledgement, Interests, Options
Adoptions, Interests, Occupations

Accepted Answer

The answer of A customer's lifestyle can be measured using...

Quiz 6: Understanding Consumer and Business Buyer Behaviour

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. stimulus motive culture perception tradition

Which of the following influences the goods and services purchased by a consumer? adoption process occupation dissonance-reducing buying behaviour opinion leaders education

Facebook.com and YouTube are examples of ________. buzz marketing opinion leaders social networks virtual worlds early adopters

According to Freud's theories, people are ________ many of the psychological forces shaping their behaviour. unconscious of unsure of aware of status-driven about socially conscious of

A person's buying choices are influenced by four major psychological factors.Which is one of these factors? money manipulation motivation mockery misjudgment

________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively. Family Social class Membership group Subculture Reference group

Companies who use brand ambassadors are participating in ________. opinion leading traditional marketing buzz marketing direct marketing values marketing

Brand personality is a mix of human traits attributed to a brand.Which of the following is a leading brand personality traits discussed in your text? sincerity empathy confidence indecision emotion

A ________ consists of the activities people are expected to perform according to the persons around them. motive role lifestyle life-cycle tradition

People change the goods and services they buy over time because of the two changing factors of ________. belief and attitude perception and personality age and life-cycle stage groups and learning family and tradition

Opinion leaders are sometimes referred to as ________. the influentials the upper class the middle class buzz marketers networkers

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept. personal characteristics reference groups perceptions attitudes psychographics

________ is a person's pattern of living as expressed in his or her psychographics, including his or her activities, interests, and opinions. Personality Culture Lifestyle Motive Social class

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. Opinion leaders Habitual buyers Social networkers Stealth marketers Buzz marketers

A customer's lifestyle can be measured using the AIO dimensions.What does AIO stand for? Activities, Interests, Opinions Activities, Involvement, Organizations Accommodation, Investment, Orientation Acknowledgement, Interests, Options Adoptions, Interests, Occupations